Event Models

Customer events

Trusted customer actions across web and mobile

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Successor draft v5 · Updated Jul 25, 2026

Event Vocabulary

The business Events defined by Customer events v4. Expand an Event to inspect its exact predicates and recorded Data check.

9 Events
Product viewed
Added to cart
Checkout started
Checkout completed
Order viewed
Support opened
Refund requested
Payment failed
Order cancelled
Journey Profiles

Reusable defaults for entity identity, deterministic ordering, and journey boundaries.

1 Profile
Customer sessions
Revision 4

Customer sessions use a stable event identifier to break equal occurrence timestamps.

Entity
customer_id
Ordering
event_time → event_id
Session boundary
30 minutes of inactivity
Source mappings

Physical sources and version-level attributes available to Analyses.

main.customer360.customer_event_stream

Customer actions across web, mobile, store, and partner channels

Required columns present · The columns required by this version are present in the recorded source structure.

Retained attributes
customer_idevent_timeevent_idevent_namechannelorder_idpage_urlpayment_statuspage_action
Data checks

Stored observations for this exact version. Opening the page never starts compute.

10,000 sampled rows checked

Last checked Jul 25, 2026. Viewing this page does not run the checks again.

91% matched at least one Event

9% of sampled rows were not classified by this Event Vocabulary.

2.1% matched multiple Events

Overlap is shown as an observation; Pathfinder does not invent an acceptability threshold.

Version history

Published snapshots remain independently inspectable and runnable.

Stewardship
Customer Analytics

Event Model owner

3 contributors

You can edit and publish the active successor draft.