Signals before order cancellation

Identify the final customer actions before an order is cancelled.

Edit

Wait for the active Run to finish or be cancelled before changing lifecycle.

Current shared answer

Run #18 ; Analysis Version 5 ; Completed 22 Sept 2026, 05:58 CEST

Explore

Data window: 23 Aug 2026 – 22 Sept 2026 · Europe/Copenhagen Showing top 6 of 12 paths · 10,717 of 13,842 matches

Path preview from the current shared answer: 6 of 12 retained pathsBand width represents matching paths.3 events before2 events beforePrevious eventAnchorProduct viewed to Checkout completed, 4,156 matching pathsCheckout completed to Refund requested, 4,156 matching pathsRefund requested to Order cancelled, 4,156 matching pathsAdded to cart to Support opened, 2,523 matching pathsSupport opened to Order cancelled, 2,523 matching pathsOrder cancelled to Order cancelled, 2,523 matching pathsCheckout started to Payment failed, 1,187 matching pathsPayment failed to Added to cart, 1,187 matching pathsAdded to cart to Order cancelled, 1,187 matching pathsCheckout completed to Product viewed, 1,020 matching pathsProduct viewed to Checkout completed, 1,020 matching pathsCheckout completed to Order cancelled, 1,020 matching pathsOrder viewed to Checkout started, 940 matching pathsCheckout started to Support opened, 940 matching pathsSupport opened to Order cancelled, 940 matching pathsSupport opened to Order viewed, 891 matching pathsOrder viewed to Payment failed, 891 matching pathsPayment failed to Order cancelled, 891 matching pathsProduct viewed, 4,156 matching paths at 3 events beforeProduct viewed4,156 · 30%Checkout completed, 4,156 matching paths at 2 events beforeCheckout completed4,156 · 30%Refund requested, 4,156 matching paths at Previous eventRefund requested4,156 · 30%Order cancelled, 10,717 matching paths at AnchorOrder cancelled10,717 · 77%Added to cart, 2,523 matching paths at 3 events beforeAdded to cart2,523 · 18%Support opened, 2,523 matching paths at 2 events beforeSupport opened2,523 · 18%Order cancelled, 2,523 matching paths at Previous eventOrder cancelled2,523 · 18%Checkout started, 1,187 matching paths at 3 events beforeCheckout started1,187 · 9%Payment failed, 1,187 matching paths at 2 events beforePayment failed1,187 · 9%Added to cart, 1,187 matching paths at Previous eventAdded to cart1,187 · 9%Checkout completed, 1,020 matching paths at 3 events beforeCheckout completed1,020 · 7%Product viewed, 1,020 matching paths at 2 events beforeProduct viewed1,020 · 7%Checkout completed, 1,020 matching paths at Previous eventCheckout completed1,020 · 7%Order viewed, 940 matching paths at 3 events beforeOrder viewed940 · 7%Checkout started, 940 matching paths at 2 events beforeCheckout started940 · 7%Support opened, 940 matching paths at Previous eventSupport opened940 · 7%Support opened, 891 matching paths at 3 events beforeSupport opened891 · 6%Order viewed, 891 matching paths at 2 events beforeOrder viewed891 · 6%Payment failed, 891 matching paths at Previous eventPayment failed891 · 6%

Analysis composition

customer_event_stream

Data Source
main.customer360
event_time is within Last 30 days Timezone:Europe/Copenhagen
channel IN ('mobile', 'web')

Customer events

Event Model
Version 4
Order cancelled
  • event_name = 'order_cancelled'
Any event draws from all 9 definitions

Customer sessions

Journey Profile
Version 4

Grouped by

customer_id

Ordered by

event_time event_id

Journey boundary

30 min inactivity

Pattern

Total path 1–5 events Overlapping matches

Measures

Matches

Occurrences found

Elapsed time

median

Team feedback