Most common customer paths

Rank the most frequent paths without requiring an anchor Event.

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Current shared answer

Run #1 ; Analysis Version 1 ; Completed 22 Sept 2026, 03:22 CEST

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Data window: 23 Aug 2026 – 22 Sept 2026 · Europe/Copenhagen Showing top 6 of 12 paths · 10,717 of 13,842 matches

Path preview from the current shared answer: 6 of 12 retained pathsBand width represents matching paths.First eventSecond eventThird eventFourth eventProduct viewed to Checkout completed, 4,156 matching pathsCheckout completed to Refund requested, 4,156 matching pathsRefund requested to Product viewed, 4,156 matching pathsAdded to cart to Support opened, 2,523 matching pathsSupport opened to Order cancelled, 2,523 matching pathsOrder cancelled to Checkout started, 2,523 matching pathsCheckout started to Payment failed, 1,187 matching pathsPayment failed to Added to cart, 1,187 matching pathsAdded to cart to Order viewed, 1,187 matching pathsCheckout completed to Product viewed, 1,020 matching pathsProduct viewed to Checkout completed, 1,020 matching pathsCheckout completed to Refund requested, 1,020 matching pathsOrder viewed to Checkout started, 940 matching pathsCheckout started to Support opened, 940 matching pathsSupport opened to Order cancelled, 940 matching pathsSupport opened to Order viewed, 891 matching pathsOrder viewed to Payment failed, 891 matching pathsPayment failed to Added to cart, 891 matching pathsProduct viewed, 4,156 matching paths at First eventProduct viewed4,156 · 30%Checkout completed, 4,156 matching paths at Second eventCheckout completed4,156 · 30%Refund requested, 4,156 matching paths at Third eventRefund requested4,156 · 30%Product viewed, 4,156 matching paths at Fourth eventProduct viewed4,156 · 30%Added to cart, 2,523 matching paths at First eventAdded to cart2,523 · 18%Support opened, 2,523 matching paths at Second eventSupport opened2,523 · 18%Order cancelled, 2,523 matching paths at Third eventOrder cancelled2,523 · 18%Checkout started, 2,523 matching paths at Fourth eventCheckout started2,523 · 18%Checkout started, 1,187 matching paths at First eventCheckout started1,187 · 9%Payment failed, 1,187 matching paths at Second eventPayment failed1,187 · 9%Added to cart, 1,187 matching paths at Third eventAdded to cart1,187 · 9%Order viewed, 1,187 matching paths at Fourth eventOrder viewed1,187 · 9%Checkout completed, 1,020 matching paths at First eventCheckout completed1,020 · 7%Product viewed, 1,020 matching paths at Second eventProduct viewed1,020 · 7%Checkout completed, 1,020 matching paths at Third eventCheckout completed1,020 · 7%Refund requested, 1,020 matching paths at Fourth eventRefund requested1,020 · 7%Order viewed, 940 matching paths at First eventOrder viewed940 · 7%Checkout started, 940 matching paths at Second eventCheckout started940 · 7%Support opened, 940 matching paths at Third eventSupport opened940 · 7%Order cancelled, 940 matching paths at Fourth eventOrder cancelled940 · 7%Support opened, 891 matching paths at First eventSupport opened891 · 6%Order viewed, 891 matching paths at Second eventOrder viewed891 · 6%Payment failed, 891 matching paths at Third eventPayment failed891 · 6%Added to cart, 891 matching paths at Fourth eventAdded to cart891 · 6%

Analysis composition

customer_event_stream

Data Source
main.customer360
event_time is within Last 30 days Timezone:Europe/Copenhagen
channel IN ('mobile', 'web')

Customer events

Event Model
Version 4
All 9 classified events The complete pinned vocabulary participates in Top paths.

Customer sessions

Journey Profile
Version 4

Grouped by

customer_id

Ordered by

event_time event_id

Journey boundary

30 min inactivity

Pattern

Total path 1–4 events Overlapping matches

Measures

Matches

Occurrences found

Elapsed time

median

Team feedback