Customer events

Trusted customer actions across web, mobile, store, and partner channels.

Event Vocabulary

10 Events

Define the business Events this model recognizes from source values.

Select values to build the active predicate.

Not loaded

Representative preview rows have not been loaded.

Match status
Load representative rows to author predicates from values.

Column	Type	Description
`customer_id`	STRING	Customer entity identifier
`event_time`	TIMESTAMP	Event occurrence time
`event_id`	STRING	Stable deterministic event tie-breaker
`event_name`	STRING	Source event name
`channel`	STRING	Interaction channel
`order_id`	STRING	Related order, when available
`page_url`	STRING	Normalized page path
`payment_status`	STRING	Payment outcome
`page_action`	STRING	Action performed on the page

Customer actions across web, mobile, store, and partner channels

Journey Profiles

Define how activities are grouped, ordered, and separated into reusable journeys.