Most common customer paths

Rank the most frequent paths without requiring an anchor Event.

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Latest answer

Run #1 Completed 24 Jul 2026

Data window: 24 Jun 2026 – 24 Jul 2026 · Europe/Copenhagen

Path result from Run 1Band width represents matching paths. Select a transition or Event to highlight its connected route.First eventSecond eventThird eventFourth eventProduct viewed to Checkout completed, 4,156 matching pathsCheckout completed to Refund requested, 4,156 matching pathsRefund requested to Product viewed, 4,156 matching pathsAdded to cart to Support opened, 2,523 matching pathsSupport opened to Order cancelled, 2,523 matching pathsOrder cancelled to Checkout started, 2,523 matching pathsCheckout started to Payment failed, 1,187 matching pathsPayment failed to Added to cart, 1,187 matching pathsAdded to cart to Order viewed, 1,187 matching pathsCheckout completed to Product viewed, 1,020 matching pathsProduct viewed to Checkout completed, 1,020 matching pathsCheckout completed to Refund requested, 1,020 matching pathsOrder viewed to Checkout started, 940 matching pathsCheckout started to Support opened, 940 matching pathsSupport opened to Order cancelled, 940 matching pathsSupport opened to Order viewed, 891 matching pathsOrder viewed to Payment failed, 891 matching pathsPayment failed to Added to cart, 891 matching pathsRefund requested to Refund requested, 730 matching pathsRefund requested to Product viewed, 730 matching pathsProduct viewed to Checkout completed, 1,218 matching pathsPayment failed to Order cancelled, 620 matching pathsOrder cancelled to Checkout started, 620 matching pathsCheckout started to Support opened, 1,035 matching pathsOrder cancelled to Added to cart, 610 matching pathsAdded to cart to Order viewed, 610 matching pathsOrder viewed to Payment failed, 872 matching pathsProduct viewed to Order viewed, 488 matching pathsOrder viewed to Product viewed, 488 matching pathsAdded to cart to Refund requested, 415 matching pathsRefund requested to Checkout started, 415 matching pathsCheckout started to Order cancelled, 262 matching pathsOrder cancelled to Order viewed, 262 matching pathsProduct viewed, 4,644 matching paths at First eventProduct viewed4,644 · 34%Checkout completed, 4,156 matching paths at Second eventCheckout completed4,156 · 30%Refund requested, 4,156 matching paths at Third eventRefund requested4,156 · 30%Product viewed, 4,156 matching paths at Fourth eventProduct viewed4,156 · 30%Added to cart, 2,938 matching paths at First eventAdded to cart2,938 · 21%Support opened, 2,523 matching paths at Second eventSupport opened2,523 · 18%Order cancelled, 2,523 matching paths at Third eventOrder cancelled2,523 · 18%Checkout started, 2,523 matching paths at Fourth eventCheckout started2,523 · 18%Checkout started, 1,449 matching paths at First eventCheckout started1,449 · 10%Payment failed, 1,187 matching paths at Second eventPayment failed1,187 · 9%Added to cart, 1,187 matching paths at Third eventAdded to cart1,187 · 9%Order viewed, 1,187 matching paths at Fourth eventOrder viewed1,187 · 9%Checkout completed, 1,020 matching paths at First eventCheckout completed1,020 · 7%Product viewed, 1,020 matching paths at Second eventProduct viewed1,020 · 7%Checkout completed, 1,020 matching paths at Third eventCheckout completed1,020 · 7%Refund requested, 1,020 matching paths at Fourth eventRefund requested1,020 · 7%Order viewed, 940 matching paths at First eventOrder viewed940 · 7%Checkout started, 940 matching paths at Second eventCheckout started940 · 7%Support opened, 940 matching paths at Third eventSupport opened940 · 7%Order cancelled, 940 matching paths at Fourth eventOrder cancelled940 · 7%Support opened, 891 matching paths at First eventSupport opened891 · 6%Order viewed, 1,379 matching paths at Second eventOrder viewed1,379 · 10%Payment failed, 891 matching paths at Third eventPayment failed891 · 6%Added to cart, 891 matching paths at Fourth eventAdded to cart891 · 6%Refund requested, 730 matching paths at First eventRefund requested730 · 5%Refund requested, 1,145 matching paths at Second eventRefund requested1,145 · 8%Product viewed, 1,218 matching paths at Third eventProduct viewed1,218 · 9%Checkout completed, 1,218 matching paths at Fourth eventCheckout completed1,218 · 9%Payment failed, 620 matching paths at First eventPayment failed620 · 4%Order cancelled, 882 matching paths at Second eventOrder cancelled882 · 6%Checkout started, 1,035 matching paths at Third eventCheckout started1,035 · 7%Support opened, 1,035 matching paths at Fourth eventSupport opened1,035 · 7%Order cancelled, 610 matching paths at First eventOrder cancelled610 · 4%Added to cart, 610 matching paths at Second eventAdded to cart610 · 4%Order viewed, 872 matching paths at Third eventOrder viewed872 · 6%Payment failed, 872 matching paths at Fourth eventPayment failed872 · 6%

Select an event or ribbon to inspect its share.

Explore this Result

Analysis composition

Data foundation, population and time

Data source:main.customer360.customer_event_stream
Last 30 days event_time · Europe/Copenhagen
channel Include · is one of web, mobile

Event Model

All 9 classified events The complete pinned vocabulary participates in Top paths.
Open Customer events

Journey Profile

Grouped by customer_id
Ordered by event_time → event_id
Journey boundary 30 min inactivity
Customer sessions · revision 4

Pattern

Overlapping matches

Measures

Full path Entire matched sequence
Matches Occurrences found
Elapsed time median

Team evidence for current revision

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