Customer events

Trusted customer actions across web and mobile

Published version

Successor draft · generation 2 · Updated Sep 23, 2026

Event Vocabulary

The business Events and classification rules defined by Customer events v3.

Product viewed

Added to cart

Checkout started

Checkout completed

Order viewed

Support opened

Refund requested

Payment failed

Order cancelled

Journey Profiles

Profiles define which events belong together, their exact order, and when a new journey begins.

Journey Profile follow-up

Journey Profiles keep their own Draft and Version lifecycle.

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Customer sessions · version 3

Customer sessions use a stable event identifier to break equal occurrence timestamps.

Grouped by

customer_id

Ordered by

event_time event_id

Journey boundary

30 minutes of inactivity

Sources and evidence

Classification evidence Observed Sep 22, 2026

91% Matched at least one Event

9% No Event matched

2.1% Matched multiple Events

Used by

7 Shared Analyses

Payment retry paths Elias Broberg What happens after checkout? Maya Anders Cart abandonment workshop Elias Broberg

Stewardship

Customer Analytics

Event Model owner

3 contributors