Commerce conversion

Product discovery, cart intent, and checkout conversion.

v1 Current Published Sep 15, 2026

Event Vocabulary

The business Events and classification rules defined by Commerce conversion v1.

Product viewed

Added to cart

Checkout completed

Journey Profiles

Profiles define which events belong together, their exact order, and when a new journey begins.

Journey Profile follow-up

Journey Profiles keep their own Draft and Version lifecycle.

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Commerce sessions · version 1

Customer commerce activity grouped into 30-minute sessions.

Grouped by

customer_id

Ordered by

event_time event_id

Journey boundary

No inactivity split

Sources and evidence

Classification evidence Observed Sep 15, 2026

86% Matched at least one Event

14% No Event matched

2% Matched multiple Events

Used by

0 Shared Analyses

Stewardship

Commerce Analytics

Event Model owner

1 contributor